花海逐风燃情开跑 宁夏兴庆以体为媒激活美丽经济

6月27日，2026兴庆区玫瑰跑在宁夏银川的兴庆花卉小镇拉开帷幕，为当地带来了一场浪漫的健身盛事。超过2000名参与者在5.20公里的玫瑰花海赛道上挥洒汗水，享受着芬芳的奔跑体验。此次活动标志着“花漾塞上 悦享生活”系列花卉产业推广活动的启动。

活动当天清晨，花卉小镇便洋溢着浓郁的花香和热闹的人声。参赛者们身着印有玫瑰图案的粉色服装，提前抵达现场，在鲜花盛开的区域拍照留念，并与其他跑友交流心得。伴随着动感的音乐，大家积极热身，满怀期待地等待比赛开始。

随着发令枪响，所有选手一同出发，向前奔跑。赛道两旁繁花似锦，清风送来阵阵花香，让跑友们在运动中尽情感受自然之美。亚运会马拉松冠军何杰也亲临现场，与大众跑者一同奔跑，并在赛后分享了他的励志故事，为活动增添了更多亮点。

与此同时，一场充满生活气息和艺术氛围的花漾主题嘉年华也热闹非凡。活动包括花卉展销、文创手工艺品展示、特色美食以及各种趣味互动环节。其中，花卉知识问答、奖牌刻字和集章打卡等活动吸引了众多市民参与。成功完赛的选手们不仅获得了专属纪念奖牌，还收到了新鲜的本地玫瑰。许多家庭也来到现场，享受跑步、赏花和逛市集的休闲时光。

兴庆区作为西北地区重要的花卉集散地，已深耕花卉产业二十余载，建立起一套完善的花卉全产业链。目前，当地花卉种植面积已超过7000亩，年产值达到1.6亿元。其玫瑰、康乃馨、切花菊和蝴蝶兰等七成产品销往全国各大城市，为超过4000名居民提供了就业机会，展现了显著的特色产业优势。

此次玫瑰跑赛事以路跑这一深受大众喜爱的形式为载体，成功打通了“体育+文旅+花卉产业”的融合发展新路径。未来，兴庆区将继续利用其丰富 Thus, the 2026 Xingqing District Rose Run, held on June 27th in Ningxia Yinchuan's Xingqing Flower Town, marked the romantic commencement of an event that drew over 2,000 participants. Runners navigated a 5.20-kilometer immersive floral course, experiencing the fragrant allure of roses as they embarked on a celebratory fitness journey. This occasion also heralded the launch of the "Flower Rhyme Saishang, Enjoy Life" series of promotional activities for Xingqing District's floral industry.

The flower town was alive with the scent of blossoms and the buzz of conversation on the morning of the event. Participants, clad in distinctive pink race attire adorned with rose motifs, arrived early. They took photos at scenic floral checkpoints, exchanged running anecdotes, and warmed up to lively music, all while eagerly anticipating the start.

Upon the firing of the starting pistol, all participants set off with determination. The race route was a visual feast, lined with blooming flowers at every turn. A gentle breeze carried the sweet fragrance of the roses, offering runners an immersive blend of athletic vigor and natural beauty. Asian Games marathon champion He Jie lent his support, running alongside the participants throughout the course and later sharing inspiring stories of pursuing dreams, adding a special radiance to the event.

Beyond the race, a vibrant "Flower Rhyme" themed carnival blended local charm with artistic flair. This accompanying event featured a flower exhibition, handcrafted cultural and creative products, local delicacies, and engaging interactive activities. Popular attractions included a flower knowledge quiz, personalized medal engraving, and a stamp collection challenge. Completing runners received commemorative medals and fresh local roses, while many families enjoyed a comprehensive experience of running, flower appreciation, and market browsing.

As a significant floral distribution hub in Northwest China, Xingqing District has cultivated its flower industry for over two decades, establishing a comprehensive and mature value chain. Currently, the district boasts over 7,000 mu of cultivated flowers, generating an annual output value of 160 million yuan. Approximately 70% of its flower products, including roses, carnations, cut chrysanthemums, and phalaenopsis orchids, are distributed to major cities across the country, creating employment for over 4,000 residents and underscoring the region's distinct industrial strengths.

This Rose Run, utilizing the popular format of road racing, has pioneered a new pathway for integrated development across "sports, culture, tourism, and the floral industry." Moving forward, Xingqing District plans to consistently leverage its premium floral resources by organizing regular distinctive cultural and sporting events. This will further enhance the "Flower Rhyme Xingqing" urban brand and empower the high-quality development of its "beautiful economy" through cultural and sporting vitality.